Worked for great leaders

Swiftsign
Stint
Usercentrics
AutoScout24
tucan
VENMATE
fraud0
mytaxi

Kind words from great leaders

“Partnering with Lance build the foundation for success.”

Robert Konig

Founder & CEO @ Bribble

“Partnering with Lance build the foundation for success.”

Robert Konig

Founder & CEO @ Bribble

“Partnering with Lance build the foundation for success.”

Robert Konig

Founder & CEO @ Bribble

“Lance's work was key in securing our Series A round.”

Sandra Roberts

CFO @ Hans

“Lance's work was key in securing our Series A round.”

Sandra Roberts

CFO @ Hans

“Lance's work was key in securing our Series A round.”

Sandra Roberts

CFO @ Hans

“Lance was the key driver for our fast launch.”

Jane Williams

Founder @ Collectly

“Lance was the key driver for our fast launch.”

Jane Williams

Founder @ Collectly

“Lance was the key driver for our fast launch.”

Jane Williams

Founder @ Collectly

“Creator of features that led to PMF within months.”

Mike Logan

CPO @ Zender

“Creator of features that led to PMF within months.”

Mike Logan

CPO @ Zender

“Creator of features that led to PMF within months.”

Mike Logan

CPO @ Zender

What inspires me

Research & Ideas

Paul from Y-Combinator advice to focus as a founder on doing things manually instead of doing things that allows them to scale/grow quickly.

Research & Ideas

Paul from Y-Combinator advice to focus as a founder on doing things manually instead of doing things that allows them to scale/grow quickly.

Research & Ideas

Paul from Y-Combinator advice to focus as a founder on doing things manually instead of doing things that allows them to scale/grow quickly.

Philospohy

A rare opportunity to sit down with Dieter Rams who defined what Apple could be — decades before Jony Ive ever turned on a computer.

Philospohy

A rare opportunity to sit down with Dieter Rams who defined what Apple could be — decades before Jony Ive ever turned on a computer.

Philospohy

A rare opportunity to sit down with Dieter Rams who defined what Apple could be — decades before Jony Ive ever turned on a computer.

MVP

He shares how Airbnb coped with 80% of business revenue drop and how they kept design and creativity at the center of everything.

MVP

He shares how Airbnb coped with 80% of business revenue drop and how they kept design and creativity at the center of everything.

MVP

He shares how Airbnb coped with 80% of business revenue drop and how they kept design and creativity at the center of everything.

Highlighted work

Swifty

Pre-Seed

2024 - 2027

CEO & Founder

Founded a B2B contract management platform in 5 months

B2B contracting is painful. Companies are using more than five tools to create, negotiate, and sign just one contract. This costs companies valuable time and is highly inefficient, leading to long sales cycles, lost revenue, increased costs, and no scalability.

Using Swiftsign, every team manages contracts faster, more simply, and all in one place.

Led the design and launch of a complex contract workflow product, achieving a successful launch with 12 beta companies.

Managed a team of 7 developers and 1 product manager, increasing retention by 25% and leading to a 20% rise in user satisfaction.

I raised six digit pre-seed round from angel investors.

Unleash your team with contract management web tool for everyone: create, sign and organise contracts fast and easy.

Unleash your team with contract management web tool for everyone: create, sign and organise contracts fast and easy.

Unleash your team with contract management web tool for everyone: create, sign and organise contracts fast and easy.

fraud1

Series A

2023 - 2024

Founding Product Designer

Building a bot detection platform to reduce your ad spent

Nearly half of online traffic originates from bots, and since AI, these numbers have risen unpredictably. This is costing companies and marketers data accessibility, leading to highly ineffective decisions, lost revenue, and increased costs.

Using fraud0, fraudulent traffic can be identified and blocked from all channels to help marketers make clear decisions again.

Built and launched the product with the founders, scaling it to a three-digit number of SMB customers, resulting in a 2X YoY growth.

Relaunched the website, which increased the conversion rate by 20% and enhanced experience consistency.

I designed and launched multiple product features, leading to an increase in user retention and overall product quality.

Unleash your team with contract management web tool for everyone: create, sign and organise contracts fast and easy.

Unleash your team with contract management web tool for everyone: create, sign and organise contracts fast and easy.

Unleash your team with contract management web tool for everyone: create, sign and organise contracts fast and easy.

Zender

Series D

2020 - 2023

Senior Product Designer

Designed and built a new business vertical for a global CSM platform

With the implementation of various data privacy laws, businesses are required to obtain consent from users before using their personal data.

Using Zender, businesses can collect, manage, and document user consents on websites and apps.

Designed and built a new business vertical for a global consent leader

Led the redesign of the website, resulting in a 100% increase in website traffic and a 20% boost in conversion rates within one year.

Developed four enterprise web products based on extensive research and testing, leading to an 10% increase in conversion rates.

Collaborated with C-level to design and launch the first B2C business vertical, expanding our reach and marking a milestone in a new market.

All day and night we’re bombarded with so many messages and alerts that even when we want to focus, it’s nearly impossible. And when we’re tempted to procrastinate, diversions are only a click away.

All day and night we’re bombarded with so many messages and alerts that even when we want to focus, it’s nearly impossible. And when we’re tempted to procrastinate, diversions are only a click away.

All day and night we’re bombarded with so many messages and alerts that even when we want to focus, it’s nearly impossible.

© Lance Armstrong • Designed in Amsterdam

© Lance Armstrong • Designed in Amsterdam

© Lance Armstrong • Designed in Amsterdam